It’s that time of the year again! December is well underway, and we are slowly winding down to settle into the holidays. While some gather around the living room TV to watch their favorite Christmas films, others scroll through their favorite timelines or scour e-commerce sites for last-minute presents. Whichever you choose, you are bound to encounter some of the brilliant Christmas commercials and campaigns our top brands have to offer. Wunderdogs took a virtual stroll through the interwebs and picked out our favorites.
Etsy’s adverts this year tugged at our heartstrings. The online marketplace released three diverse and moving adverts featuring heartwarming stories that hone in on the quintessentially human aspect of gifting, especially when done with thought and meaning.
Spearheaded by agency, 72andSunny, the shorts were directed by Vincent Haycock of UK production company, Somesuch. Speaking about the campaign, Chief Marketing Officer Ryan Scott says, “Consumers are looking for more thoughtful gifts this year, a year when they may have more time to do their research.”
After becoming a go-to face mask destination earlier this year and seeing an increase in active sellers and buyers during the quarter, Etsy invested 153% more into their marketing efforts than the year before. “Consumer shopping habits have been greatly influenced by the events of 2020, and Etsy truly stands for something different,” remarked Josh Silverman, Etsy’s chief executive, in a statement.
Another one to grab your tissues for! This year, Amazon’s Christmas advert shares the story of a young dancer whose spirit and tenacity triumphs through the challenges of 2020. All with a little help from her family and community. Starring French ballet dancer Taïs Vinolo, the commercial has received high praise on social media, with many grateful to Amazon for highlighting the challenges of artists and arts workers caused during the pandemic.
Simon Morris, VP Global Creative at Amazon, said: “Our TV ad is inspired by, and pays tribute to, the unbeatable human spirit and the power of community that we have witnessed so often this year.”
For a third year, Visa is extending its campaign encouraging the public to shop local this holiday season. Their website states, “Visa believes in the importance of small independent businesses, as they are at the heart of our community, and help to keep our high streets unique. They’re counting on us to get behind them. They’re asking you to remember that where you shop matters.”
Initiated by Saatchi&Saatchi in partnership with Guardian Labs, the campaign takes a deep dive into select local shop owners’ stories revealing just how much of their lives intertwine with their businesses.
Spotify Wrapped 2020
Since debuting in 2017, Spotify’s annual Wrapped campaign has quickly become a favorite amongst users and artists alike. However, this year, Spotify took the extra step to acknowledge the industry’s resilience, from artists and creatives to technical and business folks working at now-closed venues. Spotify created a ‘global circle of gratitude’ on social media and out-of-home to unite images of artists, podcasters, and content creators with thoughtful reflections on 2020. In addition, they teamed up with the National Independent Venue Association to launch the #SaveOurStages initiative to raise support for closed venues.
Speaking on the initiative, Dan Brill, global group creative director at Spotify, stated, “We wanted to maintain the out of home creative [element] which people have come to know and love, while also showing our gratitude for the resilience of creators and the music industry at large, which has been hit hard this year.”
Apple shared its 2020 holiday ad, “The magic of mini,” on YouTube, relaying how music can help improve your mood. We find this timely and appropriate given the concerning global impact of lockdown on mental health. The video features rapper Tierra Whack arriving home to her apartment in the middle of winter in a gloomy state. Her mood, however, picks up significantly after her Apple HomePod mini “creates” a bright and bubbly miniature version of herself to give her a pep talk and perform some upbeat music for her. The ad shows with the slogan “Turn up the holidays with HomePod mini; a little joy never sounded so big.”
Many brands strived to spread some holiday cheer and Christmas spirit across the board — and boy, do we need it! Whether they embraced it in the campaigns themselves or sought to distract from the somber reality outside, our favorite campaigns used wit, humor, and strategy to provide us all with a little bit of light while remaining loyal to their brands.
We love to see it!