Bold new identity for Saint Kitts and Nevis economic citizenship advisory
Citizen KN is a full-service advisory firm that facilitates the transferral of economic citizenship to Saint Kitts and Nevis. The organization works alongside the government to integrate economic citizens into the country and facilitates post-citizenship investment.
When approaching the rebrand for Citizen KN we were aware of the need to honor the island’s history as well as its new economic citizens.
Our new logotype is a modern interpretation of the countries national bird – a brown pelican. A bold standalone mark that is both familiar yet progressive. Helevetica Neue was selected as the perfect supporting font due it it’s minimalist, yet classic feel. Finally Gold was chosen as the primary color. Adding a rich highlight to the black and white images of the stunning Caribbean cost used throughout the brand.
The result of the above is a smooth graphic language that honors heritage whilst looking to the future. The new identity was rolled out across the organization’s marketing collateral as well as its website: a destination for thousands of economic citizens looking to establish a genuine link to the country.
Our timeless, sophisticated visual kit is a symbol of warmth and welcome to new Citizens of St. Kitts and Nevis and will serve Citizen KN for years to come.