A new website for the professional association of design.

Client

AIGA, WILD

Sector

Prof Org

Year

2018

Disciplines

Brand Identity
Websites

Introduction

The Women in Leadership + Design initiative (WILD) by AIGA recently celebrated their first anniversary. To continue the impressive momentum they wanted to create an online resource for women and non-binary persons to connect and stay up to date on future activities and events. Wunderdogs has built a calm and confident visual language free from overly traditional or feminine elements. The cross-channel, ‘fluid’ nature of the identity we’ve developed matches the community’s innovative and fresh messages of gender parity.