Ameelio

Ameelio, a technology nonprofit, is dedicated to dismantling the barriers of mass incarceration by providing free and accessible communication and educational tools to those behind bars and their families. With the vision to transform prison communications, Ameelio partnered with Wunderdogs to revamp their digital presence ensuring their website clearly spoke to both institutional partners and the individuals they serve.

Our challenge

Ameelio’s original website struggled to communicate the full impact of their solution, especially to key partners like Departments of Corrections. The content was poorly structured, making it difficult to grasp the breadth and benefits of the product. The design lacked clarity for both institutional stakeholders and personal users, and overall navigation made it hard for visitors to find relevant information.

Your partners in strategy, design, and technology

For content and structure, we reimagined the site hierarchy to guide users naturally through both institutional and personal narratives, making it easier for different audiences to find what mattered most to them. We improved the overall navigability of the site, ensuring that key information and insights were surfaced clearly rather than buried within dense pages

Designing for trust and engagement

On the design side, we created a clean, balanced visual structure, using distinctive background colors to define sections and improve readability. We applied consistent styling across calls to action and interactive elements, creating a more cohesive and intuitive experience. Custom visuals like gradient overlays unified photography with the brand’s identity, reinforcing clarity and trust at every touchpoint.

With the new site built on Webflow and supported by modern tools like React, GA4, and Cloudflare CDN, Ameelio is equipped to handle increased visibility, engagement, and trust at scale. 

From vision to velocity

Ameelio now operates with a compelling, purpose-built web platform that clearly communicates its value to both institutional and personal audiences. Their inclusion in the 2023 TIME100 Most Influential Companies underscores the urgency and relevance of their mission; now more clearly expressed through their digital presence.

Through strategic storytelling, content restructuring, and thoughtful design, Wunderdogs helped transform Ameelio’s website into a confident launchpad for growth, bridging operational clarity with human impact.