Good Juju Ink

Good Juju Ink is a boutique illustration studio bringing charm, inclusivity, and elevated design to the world of adult gifting. With ambitions to expand from paper goods into lifestyle products, founders Juliana Tyson and Ryan Kissick knew they needed a digital platform and brand that could grow with them. They came to Wunderdogs to evolve their identity and create an eCommerce experience that feels as magical as their product line.

Repositioning the brand

We saw the goal as moving beyond generic “cute” stationery into a distinct category: an inclusive, optimistic brand for grown-ups who love gifting well. We built a brand concept centered around the idea that the glass is always half full: of joy, creativity, and a little bit of magic. This positioning became the foundation for a visual identity system that balances elegance and whimsy, something sophisticated but never stuffy.

A custom eCommerce experience

The new site was built on Shopify and designed to mirror the energy of the product itself. We developed an experience that feels playful yet premium, with custom animations, bold color moments, and merchandising structures built for growth. This wasn’t just a storefront; it’s a brand home built to scale with new categories like home goods, desk accessories, and seasonal drops.

Built for B2C Growth

The tech stack supports a high-touch, visually rich DTC experience. Shopify’s backend is enhanced with custom templates, structured product content, and dynamic visuals powered by JavaScript and Lottie animations. Analytics tools (Google Analytics, Tag Manager) and third-party integrations (Loop Returns, Klaviyo) ensure smooth operations across fulfillment, retention, and marketing.