Infinome Bio
Intro
Advances in bioengineering have been accelerating and while we are making new discoveries there still exists huge untapped potential. Through a proprietary lean bio-engineering approach Infinome Bio are harnessing undiscovered possibilities to create safe, cost effective and scalable products for the future bioeconomy. The team approached us at a key point in their growth trajectory. They wanted to refine and sharpen their story and brand to establish clear differentiation within an active sector. We aimed to create an identity and website that clearly illustrated their passion and dedication to innovative technologies.
Making the bioeconomy accessible and scalable
The complexity of biology has traditionally made bioengineering difficult to do and despite vast investment, it remains slow, expensive and laborious. The team at Infinome saw an opportunity to create reliable principles and scalable processes to forward engineer biology with much greater precision, speed and efficiency. We worked with the team with the same ethos, helping bring to life the potential of their technology in a simple, compelling and engaging story.
Reflecting technological advance through identity
Having defined the strategy, focusing on the translation from discovery to usable innovation we explored a new identity that captured the clarity and innovation the team were bringing to the world of bioengineering. A dark primary color forms the basis of the color palette that allows copy, imagery and headlines to pop. The photography style brings to life the science and precision of the team's approach while bespoke iconography helps create focus areas allowing the brand to highlight key parts of their process.
Blending useability and impact in web
Translating the visual identity to the team's digital platform required us to think carefully about how to balance the impact of the visual language with the needs of users. Breaking up different sections with light and dark features draws the users to different content, creating a natural flow between pages. The use of infographics helps convey complex product information in a simple way. The combination of elements and a focus on user experience helps create an impactful, engaging platform to help the Infinome team take the next steps on their growth journey.
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