Redefine Ventures

Redefine Ventures is an early-stage investment firm that backs transformational companies just as they’re reaching an inflection point. With a portfolio that includes Tesla, RH, Square, Xiaomi, and Astra, Redefine doesn’t follow categories or formulas; it follows momentum, investing in businesses that blend bold vision with clear traction.

Our challenge

Redefine approached Wunderdogs to create a digital presence that could express this thesis with clarity and conviction. We were to design a site that matched the team's thinking, nonlinear, fast-moving, and deeply considered, while presenting the portfolio and investment philosophy with structure and restraint.

Form and function

We began with a clear content architecture and wireframes that guided users through Redefine’s story without over-explaining. We worked closely with the team to articulate their worldview, translating a high-conviction investment approach into sharp, declarative copy. The design system was built to reflect both restraint and energy; minimal but never dull.

Accelerating what’s next

The final website is intentionally sparse, driven by motion, transitions, and high-impact video. Parallax scrolling and layered visual effects create dimension, while a clean UI keeps the experience focused and fast. Every page is punctuated with movement - from portfolio logos to thought leadership videos - mirroring Redefine’s role in accelerating what’s next.

The website is amplifying Redefine Ventures’ point of view while keeping the spotlight on the companies they support. The result is a modern, cinematic website built for a fund that thrives on timing, instinct, and outsized ambition.