Instil was created with a simple goal of helping non profits work more effectively to help maximize the impact they have on those they support. Up until now nonprofits have had a wide range of software options to help manage their operations, but platforms built on dated technology or designed for corporations have failed to meet their needs. .
Instil stepped in to bring to market a platform that brings the best of technology to provide nonprofits with a modern, intelligent, holistic platform that links operations together.
Instil approached Wunderdogs with a market-ready product, a clear target and understanding of what they wanted to achieve. The challenge was to bring all the pieces together to define a unique and engaging strategic positioning that would help Instil define its role in the world of nonprofit technology and create differentiation against competitors.
We began by understanding what challenges nonprofits faced when managing their operations. Time and resource constrained, nonprofits face a challenge of balancing the needs of their own operations against the needs of those they support. We found that in many cases nonprofits were using many different systems to manage different aspects of their business. This resulted in a huge amount of inefficiency with wasted time and resources that could be spent elsewhere.
We wanted to help nonprofits realize their full potential, not held back by their operations but freed to focus on the things and people that matter. Our focus was to bring to life the untapped potential that exists within every nonprofit through Instil’s purpose-built platform.
We developed an identity that brought to life the confidence and commitment of Instil’s approach to helping nonprofits succeed. Use of bold type and a strong core color palette brought to life the solidity and experience of the team behind the brand.
This was complemented by softer gradients, handwriting flourishes and flowing graphic elements to contrast the more open, empathetic side of the brand that understands the world of nonprofits and which has an appreciation for the importance and impact of the work they do.
As we moved to the website build we aimed to create a site that brings focus to the product and team in equal measure. Bringing to life the benefits of the platform through clear iconography and product visuals helped focus on Instil’s technology background while quickly and simply helping users understand the offer.
So much of what makes Instil great are the team members and approach to how they operate. We wanted to elevate their experience and place them as an important part of the offer. We managed this through the use of the graphic wave connecting different visuals and candid, natural photography visually represent their values as a critical part of the story.