Who hasn’t spent at least a few hours of their lives digging through GoDaddy domains, searching for that perfect name that also costs less than $10 with a “.com”? The legendary icon of the early web has finally rebranded.
Those who feel nostalgic about the early internet days will surely be disappointed. GoDaddy’s memorable, personality-driven logo is giving way to a flat type, and quite frankly generic, Airbnb-looking logomark.
Many say that the in-your-face, redhead logomark was long overdue for an overhaul. And though the new logomark makes sense: representing letters “G” and “O” (or “D”?) combined in a lovely design, the end result looks polished, yet forgettable in a long line of flat tech co logotypes (thanks OHnoTypeCo):
The era of personality-driven web brands has come to an end with homogenized overly minimalistic designs leading the way. So long, Daddy!
In a race to execute a long overdue rebrand, GoDaddy changed a memorable and relatable mark with a painfully generic indistinguishable font and icon.