Applied Carbon

Mobile biochar carbon capture

Project Information

Our Challenge

Organizations everywhere are under pressure to adopt environmentally responsible practices, especially in agriculture, where emissions are high, and the need for resilience is real. Applied Carbon stepped up to address this by developing mobile biochar technology—a sustainable solution that captures carbon and nurtures healthier soils. As interest from both large-scale farmers and corporate carbon buyers grows, Applied Carbon wanted its brand to reflect this evolution and communicate the unique value it brings to the climate and agricultural sectors.

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Shedding Light on Insights

The Applied Carbon team helped us connect the dots around what aspects of the brand resonated with stakeholders and where there was room to grow. Our refreshed visual approach embraces an “earth-first” principle, with bold, grounded imagery that reflects the team’s hands-on, outdoors-focused mission. Drawing inspiration from the elements they work with, we balanced earthy greens symbolizing farmland with intense fire-orange and black, capturing the transformation of biochar from organic material to carbon-locked underground. Together, these visuals speak to the role of biochar in enriching soil and reducing emissions.

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Building on the Foundation

Rooted in nature, the updated color palette draws on Applied Carbon’s direct connection to the land. With technical line illustrations inspired by product schematics, we conveyed the brand’s blend of innovation and expertise. This clean, considered aesthetic showcases Applied Carbon's pride in working alongside nature with technical precision. These updated design tools—including refreshed iconography, illustration style, and decorative patterns—are designed to support future growth, making the brand recognizable across both digital and physical touchpoints, from equipment branding to client interfaces.

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Creating Cohesion Through Web

The next step was to translate this new identity into an engaging and intuitive experience. With audiences ranging from corporate carbon buyers to large-scale farmers, clear, direct communication is essential. The new look features large, earthy visuals and schematic-style diagrams, bringing audiences closer to Applied Carbon’s engineering-driven process. Patterns emphasize the “lock it in the ground” nature of biochar, creating a cohesive, story-rich experience that connects users to Applied Carbon’s vision for sustainable carbon management.

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