Clarifying Impact and Ambition
The center specializes in a few key areas with the cancer patient always at the heart of everything they do. The team conducts research across the whole cancer continuum from prevention, to detection and to treatment to improve outcomes. We worked with the team in the initial stages to understand the primary focus for PARC on its path to its ultimate ambition. By clarifying the brand foundations, positioning, persona, and messaging we defined a clear, easy-to-understand story that would provide the basis for the team moving forward.
