Caminar

Our challenge

Caminar has been operating across the Bay area for over 20 years delivering much-needed mental health and substance use support services to those that need it most. After years of successful operation, the organization was realigning its market position and services and therefore needed to update its brand and digital presence to match. The team at Caminar approached Wunderdogs to embark on a ground-up redesign including brand strategy, visual identity, and website.

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Building a new perspective

As a brand that had built a successful presence in the Bay area, our approach was not to rewrite the past but to build on what worked and explore new opportunities to help the brand stand out and solidify its position. Building from the brand strategy, we embarked on developing a new visual identity that aimed to capture the same personal connection and unique connections to the people the organization supports. The intent was an identity that felt approachable, calm yet expressive. Muted but confident colors mix with flowing lines to create a visual identity that invites people in. Using photography of real recipients of Caminar services adds authenticity and deep connection.

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