The commercial real estate market is highly competitive with firms seeking new ways to differentiate and add value and create differentiation. Network Realty Partners approached Wunderdogs with a need to update their website, providing a refreshed perspective on their unique combination of innovation, collaboration, and problem-solving.
The Network Realty team came to us with an existing visual identity and graphic system that starting point provided the foundations to build from. We worked with the color palette, logo, and graphic language to articulate their unique proposition. The use of large type, clear content, and imagery combines to highlight their commercial real estate focus and deliver a perception of professionalism, experience, and openness.
Network is deeply invested in the community in which it operates. As a brand with deep ties to the Washington area, it was vital to capture that connection using the website as a gateway to their team and approach. We made use of the curved elements of the logo as a device to add layers and depth and when used throughout the site it inspires exploration to learn more.
As a place to seek information and discover more about the team and their approach, the website had to deliver an experience that enabled discovery. The use of visual guides and content blocks aids navigation through the site. We made it easy for users to find the information they needed with clear signposting and nudges that encourage a natural and intuitive user flow. Subtle animations for hover states aid a modern feeling and dynamic approach linking the team's unique value and the website experience.