ResilienX

Protecting the skies from autonomous error

Project Information

Our Challenge

The skies above us are increasingly being utilized as a space for autonomous flight by commercial companies taking advantage of evolving drone and autonomous software technologies. But as the skies become busier, safety and management are of paramount importance. ResilienX is at the forefront of In-Time aviation safety management solutions that make future skies safer by protecting the next generation of aviation from autonomous error. As the team began to scale its business and solidify its position, they approached our team for full brand development to help them create a clear distinction in the space and clarify their unique differentiation.

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Clarifying sector-specific application

As a company supporting the growth of the autonomous flight industry, it was important to clarify its specific role within the sector. Our brand strategy and messaging process surfaced the technology's unique features and focus areas. As a software company working on the management and safety ecosystems, avoiding confusion with the software that directly manages a drone's flight was critical. Having clarified the brand foundations and messaging strategy we moved into creating a brand persona that would appeal to advanced mobility (public and private partners), defense and military audiences.

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Making the complex simple

In building the identity, we worked to combine existing assets with a new graphic language that could support the delivery of complex technology in an easy-to-understand way. A contrasting color palette between light and dark with bright pops of color gave the brand a platform to manage its communication by highlighting key information when needed. The use of imagery leans more towards the application of software to link directly to where the brand operates but with a nod to the drones that they ultimately support.

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Building an immersive experience

Creating the brand's web experience meant managing the delivery of complex information in a way that inspired and connected to the huge opportunity of the sector. Large-scale text and imagery create immediate impact and when combined with the brand's graphic language deliver a unique experience that only ResilienX could provide. Video and subtle animations on scroll and hover add to the experience, not only helping users easily navigate the site but also highlighting opportunities for interaction.

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