VoiceLove

Tackling loneliness and isolation in high-stress, acute care settings

Project Information

Our Challenge

In environments such as ICU, PICU, and residential care settings, patients, residents, and families can very often feel lonely and isolated from one another. The lack of personal connection can lead to both physical and mental challenges for all those involved, including those administering care. During Covid, VoiceLove’s founders saw the impact of loneliness and isolation in care settings firsthand and saw an opportunity to bring patients, residents, and their families closer together. In introducing VoiceLove’s voice-to-voice communication technology, they have provided vital connections and strengthened the bonds between people that can be critical to an individual's well-being. The team at VoiceLove approached Wunderdogs to support in defining the brand's persona, messaging strategy, visual identity, and website.

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Building meaningful connections

For VoiceLove, it was not just about building the technology because an opportunity existed but a deep commitment from the whole team to impact those experiencing loneliness and isolation. We began by framing what voice-to-voice communication can mean to a patient in a lonely and isolated setting. Genuinely understanding the emotions of those involved, including patients, families, and caregivers, helped us build clear, actionable frameworks and recommendations. These informed how we described the brand and products and how we integrated a very human, personal, and compassionate personality and tone of voice into all communication.

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Combining technology and personality

Following the same ethos behind the persona and messaging for the brand, we wanted to ensure the visual identity felt human yet conveyed the technology focus of the brand. Working with a palette of soft, neutral, and bright accent colors created a visual system that allowed us to focus on crucial information when needed while providing a calm overall experience. Using photography that brings to life the realities of individuals' situations helps create a sense of urgency and appreciation for how vital VoiceLove’s technology is. In addition, we integrated the ‘sound bars’ of the logo into the broader visual language to connect to the product's core focus while creating useful visual tools to frame information.

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Making a truly accessible experience

When building the website, we had to consider several essential audiences. The website had to speak to each of the patients, the families, and the caregivers. Specific pages and copy written to individual needs meant we could speak to everyone equally. In addition, we needed to make the site a truly accessible experience for anyone. This meant following the latest accessibility standards to ensure colors, text, buttons, and navigation worked seamlessly regardless of a user's impairment. Our approach from the visual identity helped make this a simple transition to the web to provide a site that captures the warmth, commitment, and compassion the brand has for its audiences.

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