Strategy, a name and identity for a provider of trading solutions in Sub-Saharan Africa.

Client

Aza

Sector

Fintech

Year

2019

Disciplines

Brand Identity
Naming
Graphic Design

Introduction

Aza (formerly BitPesa) is the leading currency trading solutions provider in Sub-Saharan Africa and beyond. The executive team approached Wunderdogs with the business on the cusp of entering new territories, requiring support in establishing itself firmly as the leading B2B transaction platform for accessing frontier markets. Our strategic work aligned the company’s proposition with its diverse target audiences, focusing on growth as the driving force behind the brand: a concept integral to their new name and visual identity. Armed with an updated visual and strategic tool kit BitPesa evolved into Aza, successfully securing $15M to aid its global expansion.