Translating value to identity
With the brand strategy in place, we wanted to ensure the same clarity and focus transferred to how the brand came to life visually. The team’s technology screens millions of cells simultaneously to seek out those that offer positive responses. These ‘outlier’ cells are the key to testing and development of new drugs and became our inspiration for identity that spoke to the capturing and focus on specific information. Image holders, illustration styles, and the logo were designed to convey the impact of their technology.
