FROM BETA TO BETTER
For the Discovery Ventures brand, we developed a concept “From Beta to Better” focused on searching for answers to the big and relevant problems Discovery loves to work on. The core of the concept is inspired by confident and creative thinkers with solution-oriented mindsets.
Conceptually, “From Beta to Better” is based on pragmatic thinking as a vehicle for discovery and success. The visual language plays on transparency and upward trajectories as a way to express progression and the journey towards a solution. We use simple graphic elements and bold typography to convey energy and self-confidence.
