Building from the ground up
Our first step was to reorganize the site foundations and resources. Mapping out a clear structure gave us a solid platform to build from. Introducing new features, content and pages allowed EcoCart to expand on what they do well to give users and potential customers a much clearer yet in depth understanding of what they offered.
We minimized white space, brought in deep colors, and animations to give the site more visual impact. Using photography from live EcoCart projects rather than stock helped us build stronger connections to customers' needs and enhance brand credibility. The overall visual language was designed to offer a more sleek, elevated and bold look that balanced the team's technical expertise with softer features to appeal to a more consumer focussed mindset.
An aspect we were conscious of was creating a site that not only looked great, but also performed well. We were able to introduce a lot of visual features without sacrificing the user experience and site performance while making it easy to update and evolve as the team and business grew.
