Intersection Growth Partners

Intersection is a Bay Area - based executive search firm serving the fintech sector. What sets them apart is their dual role; not just recruiting talent, but also investing in the companies they serve. Intersection partnered with Wunderdogs to reimagine their brand strategy, develop a distinct visual identity, and build a bold, modern digital presence that reflects their evolving role in financial innovation.

A brand rooted in transformation

Through a series of collaborative workshops, we landed on a brand concept rooted in transformation and evolution. The visual identity centers on geometric forms that symbolize the journey between talent and company; a relationship built on mutual growth. A dynamic gradient system reinforces the themes of movement, progress, and positive momentum.

The logo reflects this same concept. A diagonal intersection cuts through the typography, visually lifting the second half of the word: a nod to upward trajectory and growth. The mark is adaptable, designed to stand alone or be used alongside the wordmark for flexibility across platforms.

Extending the identity to web

The website design extends the brand system through a modular, geometric visual language. Shapes are used both independently and as containers for imagery, allowing the design to flex across use cases while maintaining a cohesive structure.

Inspired by classic sci-fi minimalism, the site uses vector graphics to signal innovation with just the right amount of boldness. Together, the design and messaging deliver a clear, confident presence tailored to Intersection’s dual audience of fintech founders and executive talent.

Ongoing Partnership

Since launching the new brand and website in 2021, Wunderdogs has remained a close partner to Intersection, supporting ongoing brand, web, and collateral development.