Celebrating style, connection, taste

With a singular mission to be the best tasting hard seltzer on the market Juho wanted to deliver on taste and the lighter, functional benefits that other drinks couldn’t provide. To do this we leveraged Korean style and culture, the quality, attention to detail and craftsmanship through a brand identity that connected with the target audience in a way that others hadn’t done before.

Reflecting the experience through the brand

Juho is that spark of joy and relief when you’ve made it to the place you’ve been longing for. We developed an identity that celebrated that feeling, the joy and natural beauty of experiences. Clean lines and typography were inspired by Jeju island and the boldness of Korean style. We paired these elements with pastel shades to reflect the lightness and flavor of the product that created clear product navigation and useful backdrops for hosting and communicating content. 

Bringing lightness and clarity to web

In designing Juho’s digital platform, we wanted to reflect the lightness of the product with the foundation of the creative platform. The sense of arrival consumers experience in enjoying the product and arriving at the site are one in the same. Bold imagery, clear navigation and consistent use of assets gives users a sense of solidity, a place to spend time and enjoy the potential of the experiences yet to be discovered. 

JUHO is the first Hard Seltzer in Indonesia, Cambodia, and Vietnam.

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