Saltbox

Atlanta-based Saltbox champions a “co-warehousing” model that provides small businesses and e-commerce merchants with space to operate, store inventory, and manage fulfillment: all under one roof. In addition to physical infrastructure, Saltbox offers integrated logistics services and key amenities like rentable equipment, packing stations, and shared access to tools such as forklifts. Following their Series A raise, Saltbox partnered with Wunderdogs to elevate their digital presence: building a clear, scalable, and intuitive platform to support their rapid expansion.

“Your business grows here”

As a new company creating a new category— logistics co-working, Saltbox needed potential clients to quickly grasp the value of their complex offering. To facilitate this, we simplified the jargon around their products and services and altered their messaging to always lead with benefits to the customers, before details of their offerings. This customer-centric approach to storytelling is best condensed and portrayed in their new tagline: “Your business grows here.”

Digital platform to power physical expansion

Our first challenge was to restructure Saltbox’s content in a way that was clear, intuitive, and aligned with user needs. We defined a new sitemap and mapped key user journeys to ensure the site was not only user-friendly, but also a true reflection of Saltbox’s values and services.

To support ease of navigation - particularly on long, content-rich pages - we introduced secondary navigation that gave users quick access to relevant sections. This improved engagement, reduced bounce rates, and ensured users could efficiently find the information they needed without feeling overwhelmed.

Our impact

The new interface strikes a balance between responsiveness, clarity, and user control, making it easy to browse warehouse and office space availability across devices. We implemented a modular, scalable web framework that empowers Saltbox’s marketing team to manage and update the site with ease as the company grows.

During our partnership, Saltbox has expanded into several new markets and secured a $128M investment from Fundrise: momentum supported by a platform built for scale.