Service Rocket

The Process

The project began with a comprehensive brand and web audit to assess existing assets and industry positioning and identify improvement opportunities from the brand execution to UX/UI and customer experience. From there, the team refined ServiceRocket’s visual identity, updating typography, color palettes, and iconography to create a cohesive, modern identity aligning closer to Atlassian given the brand's key partner relationship.

Workshops helped map user journeys, optimizing the website structure for target audiences. Creative exploration followed, with multiple identity concepts presented to align with the brand’s values. Once the preferred direction was chosen, streamlined wireframes were developed, leading to a fully responsive website design. The project concluded with the website's development and post-launch SEO optimization to boost visibility.​

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The Fix

Key aspects included balancing personality with professionalism, maintaining a human touch through visual elements like hand-drawn illustrations, and simplifying complex guidelines. They opted to preserve iconic elements (like the logo) while introducing modern, cohesive updates to color schemes and typography. Each design decision aimed to enhance usability, brand experience and website effectiveness.

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Results

Initial feedback highlighted improved usability and customer satisfaction. The streamlined website now effectively conveys ServiceRocket’s offerings, enhancing the user experience and serving as a robust conversion pipeline. Early metrics show increased engagement, with higher conversions and a clear articulation of ServiceRocket’s value to potential clients​. Key metrics include:

• 700% increase in lead conversions since the site’s launch.
• 44% rise in overall leads generated.
• 60% improvement in conversion rates.
• 20% increase in total number of conversions.
• Shorter conversion cycle, with visitors converting after fewer visits to the conversion page.

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