Tegria

Tegria is a healthcare consulting and technology company with an estimated revenue between $500M-$1B, partnering with hospitals, health systems, and payer organizations to transform care delivery and operations. Founded by healthcare professionals for the healthcare industry, Tegria optimizes operations, maximizes technology, improves financials, and elevates care experiences for healthcare providers across the country.

Initial engagement

Despite Tegria's substantial market presence and expertise, their brand had become misaligned with their strategic positioning. Having previously built a reputation for being a brand that is ‘humanizing healthcare’ it had become pigeonholed in a space that didn’t reflect its core focus and ambition, with a reputation focused on direct impact to individuals rather than their true role as a strategic partner to healthcare organizations. This positioning limited their growth potential and failed to communicate their value as healthcare-native consultants built by and for healthcare experts.

Our challenge

During our engagement, we addressed several key challenges:

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• Brand misalignment: Tegria’s existing “humanizing healthcare” narrative had unintentionally positioned them in a space that didn’t reflect their core focus, ambition, or audience. The brand was gaining traction, but in the wrong direction.
  
  
• Scalability and consistency: As a large, multi-faceted organization, Tegria lacked visual consistency, clear market differentiation, and a scalable brand system that could serve diverse stakeholders.
  
  
• Strategic repositioning: The brand needed to move beyond perceptions of a clinical services provider and establish itself as a trusted, strategic partner—one that empowers healthcare organizations as the true heroes of care.

Our approach

Stakeholder management at scale: With Tegria’s size and complexity, change required coordinated alignment across multiple teams. We led an 18-month roadmap covering strategic refinement, design, web refresh, and updated marketing communications.

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Foundation-First Approach: We prioritized cross-team alignment before rolling out new assets: from sales decks to event materials. The refined brand story and visual system became essential tools for internal and external cohesion.

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Evolved Visual Identity: The new identity balanced approachability with credibility: clear, consultative, and grounded in healthcare. It reframed Tegria as a strategic partner built “by healthcare, for healthcare,” not just a service provider.

Organizational impact

The Tegria engagement demonstrated how thoughtful brand strategy and systems can drive alignment and long-term growth across a complex organization. Over 18 months, the brand evolved from misaligned and unclear to one with consistency, clarity, and strategic relevance, reinforcing Tegria’s role as a trusted partner in healthcare transformation at every touchpoint.

Key initiatives included:

• Continuous website evolution, maintenance, and performance monitoring
• UX/UI audits and optimization for conversion and clarity
• Campaign creative: digital ads, newsletters, and supporting materials
• Sales deck redesign with strategic content restructuring
• Business collateral: fact sheets, case studies, social media assets, presentation and newsletter templates, business cards
• Conference booth design tailored for portable, payer-specific events