A POSITIVE ALTERNATIVE
In linguistics, a slash can be representative of an alternative, with brackets used to bring more clarity to a situation. In this concept, MindRight’s coaching is shown as an alternative solution to members’ problems. The slash represents radical inclusion as a catalyst for change. There is a clear before and after.
We revamped MindRight’s imagery to reflect the desired end-result of their service: young people who look confident, reassured, and carefree, conveying a positive and aspirational feel. In order to solidify their connection to their target audience, we included apt representation in all digital communications of conventionally underserved groups, with a greater focus on the Black and Latin communities.
