Think Bioscience

Reimagining synthetic biology by using living systems to create better medicines
Services:
Digital
Brand
About the project

OUR CHALLENGE

Based in Boulder, Colorado, Think Bioscience programs cells to build new life-saving medicines. With unique platform technology that combines applied microbiology, enzymology and data science, Think Bioscience is developing small-molecule therapeutics against challenging targets.
Having obtained seed investment from Wireframe Ventures, Think Bioscience was looking to create a memorable brand that is true to their core approach of thinking like a living system not a computer.

A BRAND THAT EMBRACES NATURE

Think Bioscience’s new identity is based on the idea of assembling simple components into a living system: a visual representation of the company’s unique methodology and natural powers they harness. We created a colorful mosaic that acts as a network of collaborations and exchanges where the elements coexist with one another.

New sleek logomark represents the molecule connecting with protein – one of the most significant moments in Think Bioscience’s process of finding a cure for genetic illnesses.

Our key visual was designed as an organic shape that communicates Think Bioscience’s focus on using natural computational methods for drug discovery, in contrast to other companies that adapt artificial computational systems to nature.

ENGAGING AND UNIQUE WEBSITE

When designing the website, we further developed our fluid and bold visual graphics, using the organic shapes in an engaging and unique way. Our pattern is visible when users first open the website with it dynamically changing as they scroll through the website.

The website carries a number of features unique to an early-stage deep tech company.

As such, the careers page allowed users to not only be able to search, but also apply directly on the website.

Additionally, a “back to top” button for was installed on both mobile and desktop - this was essential as the website has large amount of content and long scrolls. This simple feature helps avoid user frustrations and provides a more user friendly experience.

OUR IMPACT

Since our launch, Think Biosciences grew from an early-stage startup into a biotechnology power house with an oversubscribed $17M seed round. Congratulations, team Think Bioscience!

Nature’s code, visualized

The brand system draws from the core principle behind Think Bioscience’s work: using nature’s logic to solve biological problems. A dynamic mosaic evokes the complexity and interconnectedness of living systems, while the logomark highlights a pivotal moment in their process: the interaction between molecule and protein. Unlike peers who retrofit AI for biology, Think starts with biology itself, reflected in organic forms that echo the natural computation at the heart of their approach.

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