Consumer Edge

Consumer Edge delivers critical transaction data to corporations, VCs, and PE firms to inform strategic decisions. Following a $60M+ growth round led by CoVenture in 2023, the company expanded its audience, product offering, and global footprint. Wunderdogs was brought in to evolve the brand and digital experience to reflect its market leadership.

Aligning brand with product

Consumer Edge had evolved beyond its legacy product model, introducing new revenue streams, expanding into new geographies, and securing flagship customers. The brand needed to communicate both the scale of the platform and the high-touch service clients rely on. We developed a visual system that feels global yet personal: designed for a relationship-driven audience. The identity combines sharp typography, structured layouts, and strategic use of semi-transparent layering to convey both depth and clarity Consumer Edge brings to complex data.

INTEGRATING IDENTITY INTO WEB

We built a flexible UX/UI system to deliver a seamless, insight-driven web experience. Subtle motion and component-based navigation create a flow that echoes the movement of data across the platform.

BUILDING HIGH-PERFORMANCE INFRASTRUCTURE

Backed by a modern, well-integrated tech stack - including HubSpot, Salesforce, Google Analytics, and Cloudflare - the site is optimized for scale, performance, and future flexibility. On the front end, lightweight code and clean structure contribute to fast load times and responsiveness across devices. And with WordPress as the CMS and scalable cloud hosting, the site is designed to evolve alongside the business.