Fairing

Fairing (formerly EnquireLabs) empowers e-commerce companies with zero‑party data tools that enable real-time understanding of customer preferences. To match this innovative positioning, they partnered with Wunderdogs to redefine their brand—from name to visual identity—creating a more compelling presence in a crowded market 

Our challenge

Transitioning from EnquireLabs to Fairing meant more than just a name change. As Fairing’s technology enables brands to proactively gather customer insights, their brand needed to visually reflect speed, precision, and trust. The existing identity didn’t align with this forward‑thinking mission, missing the opportunity to communicate how Fairing helps brands make smarter, more empathetic decisions.

Crafting the visual identity

Inspired by the concept of “fairing”, the act of smoothing or making something efficient, we designed a clean, streamlined identity that speaks to data in motion. A refreshed color palette combined confident, modern hues and modular patterns with dynamic wavy stripes, symbolizing continuous insights and customer connection. This visual system provides a bold yet flexible toolset for both digital and print applications.

Visualizing data in motion

Fairing’s new identity turns the abstract power of zero‑party data into a confident, dynamic visual system, bridging insight and brand connection.