Instil

Instil is a modern donor management platform purpose-built for the needs of small and midsize nonprofits. Designed to help organizations cultivate deeper donor relationships, Instil came to Wunderdogs to develop a full brand and web presence that matched the strength of its mission and technology.

Our challenge

Instil had a bold product vision: a more human, intuitive way for nonprofits to manage relationships and grow support. But as a new player in a legacy-dominated space, they needed a brand identity that balanced optimism with credibility, and a website that could clearly communicate product value to time-strapped nonprofit teams.

Removing operational friction

Time and resource constrained, nonprofits face a challenge of balancing the needs of their own operations against the needs of those they support. We found that in many cases nonprofits were using many different systems to manage different aspects of their business. This resulted in a huge amount of inefficiency with wasted time and resources that could be spent elsewhere.

We wanted to help nonprofits realize their full potential, not held back by their operations but freed to focus on the things and people that matter. Our messaging brought focus to the untapped potential that exists within every nonprofit through Instil’s purpose-built platform.

Building a platform nonprofits can trust

Built in Webflow, the new site combines product storytelling with visual simplicity. Clear navigation, expressive microcopy, and approachable visuals work together to guide nonprofit users through Instil’s features, without requiring technical fluency.

Behind the scenes, Instil’s platform is built on Webflow and powered by a modern stack enhancing site performance and analytics. The site is optimized for scalability and ease of maintenance as Instil expands its product and partner ecosystem.