BRIDGING THE GAP
The Foundation sought to build a visual identity that would cherish the organization’s legacy, while being modern and discerning, forward-thinking and practical.
In response, Wunderdogs created a modern visual concept that prized a polished, minimalist approach through the use of a monochromatic palette, clean lines and sharp contrast between forms of typography.
The impact of the monochromatic palette was heightened by the use of blue hues, symbolizing a bridge between the traditional and modern aesthetic. Intermittent visuals of people ensured the design retains a human feel, which links with the communities that the organization seeks to empower.
