The Joseph P. Kennedy Jr. Foundation

For over 75 years, the Joseph P. Kennedy, Jr. Foundation has been a global leader in advancing the rights and dignity of people with intellectual and developmental disabilities (IDD). Known for founding the Special Olympics and influencing landmark disability legislation, the Foundation has played a key role in shaping policy and leadership on Capitol Hill. As the organization entered a new chapter of growth, its leadership engaged Wunderdogs to modernize its brand and digital presence while honoring its profound legacy.

Balancing legacy with a modern vision

Our goal was to create a visual identity that respected the Foundation’s history while feeling current, clear, and forward-looking.

Wunderdogs responded with a minimalist brand system rooted in clarity and restraint. A monochromatic palette, clean lines, and strong typographic contrast created a refined, professional tone. Blue tones were used selectively to bridge traditional and modern aesthetics. Imagery of real people grounded the system in human connection, reflecting the communities the Foundation serves.

Digital simplicity balancing a heritage mark

The new identity balances timelessness and modernity. Geometric black-and-white visuals convey precision and seriousness, while subtle design details add a sense of momentum and innovation.

These principles extend seamlessly into the website: designed with minimalist, high-contrast layouts that feel both authoritative and accessible.