Rebranding the first tech-enabled real estate brokerage.

Client

Locate

Sector

Real Estate Technology

Year

2021

Disciplines

Brand Development
Web Development

Introduction

As the world’s first tech-enabled real estate brokerage, Locate AI combines artificial intelligence with veteran broker expertise to provide retail operators the most accurate site selection. Clients like Parachute, Allbirds, Barry’s Bootcamp, Massage Luxe, and Sprint all trust Locate to grow their retail businesses. Since launching in 2014, Locate has transitioned from a software partner to a full-service real estate firm. Locate approached Wunderdogs to rethink their rising real estate brand and create a new website landing. Our main challenge was to create a thoughtful balance between the innovative brand’s traditional and technological aspects in a conservative industry. The resulting identity embraces the company’s mission to “Reinvent retail real estate through the power of knowing” while highlighting Locate’s dynamic, smart and ambitious personality.