New brand for a global anti-harassment non-profit

Client

Hollaback!, Right To Be

Sector

Impact

Year

2022

Disciplines

Strategy
Messaging
Visual Identity
Website

Introduction

Hollaback! is a global anti-harassment non profit organization that started in New York in 2005. It is a people powered movement, building a world that is free of harassment and filled with humanity. On a cusp of new growth stage, Hollaback! approached Wunderdogs to help their team rethink the organization’s brand to reflect the enduring institution it’s become 17 years since its launch. As a result of a monumental joint effort, Hollaback! obtained a new name – Right To Be – alongside new brand strategy, messaging and visual identity frameworks, and a brand new digital platform.Hollaback! is a global anti-harassment non profit organization that started in New York in 2005. It is a people powered movement, building a world that is free of harassment and free of humanity. On a cusp of new growth stage, Hollaback! approached Wunderdogs to help their team rethink the organization’s brand to reflect the enduring institution it’s become 17 years since its launch. As a result of a monumental joint effort, Hollaback! obtained a new name – Right To Be – alongside new brand strategy, messaging and visual identity frameworks, and a brand new digital platform.