Visual identity and web design for an innovative virtual high school

Client

Sora Schools

Sector

Education

Year

2021

Disciplines

Brand Identity
Graphic Design
Web Design

Introduction

Sora, a virtual high school startup run by a team of Atlanta entrepreneurs, is a private school replacement with a project-based curriculum best fitted for educationally gifted students who feel held back by traditional institutions. Sora’s co-founders, Garett Smiley, Indra Sofian, and Wasley Samples, approached Wunderdogs looking to overhaul their brand and website after a $2.7M raise. Our challenge was to create a brand that appeals to the variety of students (and parents) that Sora Schools serves, whilst looking credible yet innovative and unique.