Branding The API Platform for Conversational Intelligence

Client

Symbl

Sector

B2B platforms, Artificial Intelligence

Year

2020

Disciplines

Brand Identity, Graphic Design, Website, Video Production

Introduction

Symbl is the API platform for deploying conversational intelligence at scale. Following a successful seed round Symbl had two key objectives: growing their developer community and closing large deals. The Symbl management team approached Wunderdogs for help developing a unique identity and website. They wanted to appeal to developers through emphasizing their authenticity, whilst conveying professionalism and expertise to attract enterprise clients. Strong brands in enterprise AI are rare. Most companies look alike. They are polished yet uninspiring and use similar language, palettes, and stock graphics. We sought to create a bold, raw and creative brand for Symbl. A brand that highlights product features and celebrates the conversations Symbl expertly analyzes.