Rebranding a leading early stage investor in urban solutions

Client

Urban Us

Sector

VC

Year

2017

Disciplines

Brand Strategy
Brand Identity
Website

Introduction

At the forefront of the urban tech movement is NYC-based UrbanUs: the leading early stage investor for startups re-imagining cities. As UrbanUs gained momentum it faced increased opportunities for growth, both as a brand and a business. In preparation for the anticipated expansion Wunderdogs were tasked with bringing uniformity to their brand standards, messaging, tone of voice and visual identity. Inspired by modern, technological and minimalist cities, we created a series of custom patterns and backgrounds reminiscent of metropolitan maps. Our flexible visual kit enables UrbanUs to continue to lead the way in urban innovation, expand to new locations and discover talent across the country – all whilst staying true to its core values and mission.