An identity for a consulting firm addressing racism, and unconscious bias.

Disciplines

Brand Identity

Introduction

Baton Group uses consulting, coaching, and workshops to provide teams with foundational knowledge and tools to define paths for combating anti-Blackness, systemic racism, and unconscious bias – within and beyond their organization. Wunderdogs partnered with Baton Group to create a brand that reflects their commitment to empowering organizations to lead the charge in advancing racial equity. Baton Group’s new identity is the visual representation of their mission: authentic, professional, and future-proof and will serve them for years to come as they work towards positive change.